We seek an experienced paid search specialist passionate about constantly improving campaign performance to drive business results to join our Marketing team.
We are Caleres, a global footwear company with brands that fit people’s lives. We are passionate about fit and living our mission of inspiring people to feel good…feet first.
We seek people who:
• Generate revenue through tactical execution of paid search campaigns for our portfolio of footwear brands
• Perform keyword research, write ad copy and manage paid search program budgets
• Create brand awareness and maintain brand integrity through consistent, targeted messaging across all channels
• Measure and optimize campaign performance, recommending improvements to achieve revenue goals
We seek people with these qualifications:
• Bachelor’s degree required
• 1-3 years paid search marketing experience
• Strong critical thinking skills to evaluate success and drive continuous improvement
• Creative, analytical and able to provide exceptional attention to detail
• Google AdWords, Bing AdCenter & DoubleClick Search experience preferred
• Working knowledge of web analytics platforms (Adobe Analytics & Google Analytics)
But most of all, we seek people who share our values and our ferocity for fit.
People passionate about their work. People who hold themselves and others accountable. People who think a $2.6 billion company should be as creative as a start-up. People driven by an insatiable curiosity. People who care about being the best, among the best.
