We are Caleres, a global footwear company with brands that fit people’s lives. We are passionate about fit and living our mission of helping people feel good, feet first.
We seek someone who has a passion for building brand image and consumer connection through analytics and digital media to join our Famous Footwear marketing team.
We seek people who deliver:
• Leads the support, guidance, and continuous improvements of the analytic capabilities of Famous Footwear omni-channel (web/email/app) by gathering and analyzing meaningful consumer indicators and trends for famousfootwear.com using tools like Omniture and ExactTarget.
• Turns data and analysis into actionable insights through data visualization that can be used by management to help guide strategic decisions to optimize Famous Footwear performance, including product placement and media tactics.
• Analyzes CRM, clickstream and search engine key word data to gain a thorough understanding of consumer purchase behavior, profiles, and preferences
• Acts as a customer advocate by identifying friction points in the customer journey and recommends solutions
We seek people with these qualifications preferred:
• 5+ years of experience in Web Analytics, Merchandising, Digital Marketing, and/or Ecommerce Management
• Bachelor’s degree in Business, Analytics, or related field
• Adobe Omniture and Adobe Dynamic Tag Manager required
• Strong analytical and problem solving ability
• Ability to create actionable insights, stories and recommendations from big data.
• Willingness to ask questions, uncover answers, and propose new ways of thinking
• Technical aptitude as it pertains to web analytics solutions
But most of all, we seek believers. People who believe remarkable things are possible and will not stop striving for them.
People passionate about their work. People who hold themselves and others accountable. People who think a $2.6 billion company should be as creative as a start-up. People driven by an insatiable curiosity. People who care about being the best, among the best.
