We seek an experienced copywriter who’s passionate about connecting to our target customer and crafting compelling copy to join our Naturalizer Marketing team.
We are Caleres, a global footwear company with brands that fit people’s lives. We are passionate about fit and living our mission of inspiring people to feel good, feet first.
We seek people who:
• Conceptualize ideas and write creative, original marketing content that effectively speaks to our target customer
• Develop copy for ecommerce and print materials, including store signage, direct mail, email, website product descriptions, etc., ensuring a thorough understanding of each medium
• Accurately proofread all marketing materials and submit copy to meet creative brief deadlines
• Ensures all brand messaging in all touchpoints is consistent with the brand voice and connects to the core brand strategy
• Partners with creative department, buying, merchandising, planning and other teams to ensure copy is appropriate and effective across all mediums
We seek people with these qualifications:
• Bachelor’s degree in English, Journalism, Communications or related field
• 3 plus years preferred experience writing consumer-facing copy, preferably for an ad agency or in-house creative department
• Exceptional spelling, grammar, punctuation and proofreading skills
• Creative thinker with strong communication skills, able to effectively communicate concepts to management and team
• Collaborative, highly organized and skilled at balancing multiple tasks and deadlines
• Knowledge of footwear industry preferred
• PC experience
• Experience with Microsoft Office
But most of all, we seek believers. People who believe remarkable things are possible and will not stop striving for them.
People passionate about their work. People who hold themselves and others accountable. People who think a $2.6 billion company should be as creative as a start-up. People driven by an insatiable curiosity. People who care about being the best, among the best.
