Position Overview
Responsible for managing the analysis of marketing data and providing recommendations to management. Develop and implement appropriate predictive models.
Job Responsibilities
1. Manage the analysis of marketing data & provide recommendations to support effective spend of marketing budget.
2. Develop and implement Marketing targeting predictive models.
3. Implement statistically valid testing programs.
4. Forecast marketing results to support budgeting and planning activities.
5. Manage the predictive modeling & analytical support for business operations, new product development, sales, & customer relationship/retention management improvement.
6. Design and deliver effective communication of analysis results and recommendations to business stakeholders.
7. Manage the provision of analytical support to SVM strategy group.
Job Requirements
1. Bachelor’s degree required, MS Statistics, Econometrics or equivalent preferred.
2. Good SAS programming skills and understanding of SAS Statistical procedures.
3. 5 years marketing experience in an analytical role.
4. Good working knowledge of multivariate statistical techniques and predictive modeling.
5. Ability to understand business issues and apply appropriate analytical techniques correctly.
6. Ability to clearly communicate analytical results to business stakeholders